Privacy Policy

How we collect, use and protect your personal information (POPIA)

Last updated: 23 October 2026

The short version

  • We collect only what we need to take your booking, run your tour safely, and meet our legal obligations.
  • We do not sell your personal information. We share it only with the people who help us deliver your booking and where the law requires it.
  • You can ask to see, correct or delete your information, object to how we use it, or opt out of marketing at any time.

1. Who we are (the Responsible Party)

The responsible party for your personal information is Cape Atlantic Tours, a company registered in South Africa.

  • Email: info@capeatiantictours.co.za
  • Telephone: 073 654 0090
  • Website: capeatiantictours.co.za
  • Information Officer: George Kagiso Monamodi (Director)

2. What personal information we collect

CategoryExamplesWhy we need it
Identity and contact detailsName, email, phone, country, nationalityTo create and confirm your booking
Identity documentsSA ID number or passport numberTo verify resident vs international pricing
Booking detailsTour, date, guests, special requestsTo plan and deliver the tour
Payment detailsPayment status, transaction referenceTo process payments and refunds

3. How we collect it

  • Directly from you when you complete booking or contact forms
  • Automatically through cookies when you use our website
  • From third parties (payment providers, travel agents) where relevant

4. Why we use your information

  • Taking and delivering bookings: Necessary to carry out our contract with you
  • Processing payments: Contract and legal obligation
  • Safety and emergency contact: Legal obligation and legitimate interests
  • Website security: Legitimate interests
  • Marketing: Your consent or existing-customer rules

5. Direct marketing

We send you marketing only if you have opted in, or if you are an existing customer and we are marketing similar services.

Every marketing message includes a simple way to unsubscribe. You can also opt out by emailing info@capeatiantictours.co.za

We do not sell or rent your personal information.

6. Who we share your information with

  • Service providers (hosting, payment, email) who process on our behalf
  • Tour partners and guides who need it to deliver your tour
  • Professional advisers (accountants, lawyers)
  • Authorities and courts where the law requires it

7. How we keep your information safe

We take reasonable steps to protect personal information including encrypted (HTTPS) connections, access controls, secure payment processing, and regular system reviews.

8. How long we keep your information

  • Booking and payment records: At least 5 years (tax requirements)
  • Identity document details: Only as long as needed to verify booking
  • Marketing preferences: Until you opt out

9. Your rights

Under POPIA you have the right to:

  • Ask us to confirm whether we hold your information and to access it
  • Ask us to correct or delete inaccurate information
  • Object to our processing of your information
  • Withdraw your consent at any time
  • Lodge a complaint with the Information Regulator

To exercise these rights, email info@capeatiantictours.co.za

10. Complaints to the Information Regulator

Please contact us first. If you are not satisfied, you can complain to:

Information Regulator (South Africa)

Email: enquiries@inforegulator.org.za

Telephone: 010 023 5200 or 0800 017 160

Website: inforegulator.org.za

11. Contact us

Information Officer: George Kagiso Monamodi

Email: info@capeatiantictours.co.za

Telephone: 073 654 0090

Cape Atlantic Tours